About Jenrada

Jenrada LLC is a coaching & training company focused on helping our clients think better through simplified and accessible TOC. You can see some of our thinking at The Assumption Hacker's Hub.

We were founded in 2019 by Lisa Scheinkopf after she had spent more than 30 years in the TOC consulting and training field, culminating in 14 years as a Partner with Goldratt Consulting. At GC, Lisa led the company’s consulting practice in North America and India and headed the Goldratt School.

We've worked with hundreds of leaders, change makers, consultants and companies around the world to radically increase performance by creating an environment of growth, innovation, inspiration, and harmony. 

Work With Jenrada

About Jenrada

Jenrada LLC is a training & coaching company focused on helping our clients think better through simplified and accessible TOC. You can see some our of our thinking at The Assumption Hacker's Hub.

We were founded in 2019 by Lisa Scheinkopf after she had spent more than 30 years in the TOC consulting and training field, culminating in 14 years as a Partner with Goldratt Consulting. At GC, Lisa led the company’s consulting practice in North America and India and headed the Goldratt School.

We've worked with hundreds of leaders, change makers, consultants and companies around the world to radically increase performance by creating an environment of growth, innovation, inspiration, and harmony. 

Work With Jenrada

Our vision is to provide the know how to learn how.

We see a world where our places of work are grounds for collaboration and experimentation, and where being “wrong” is never a failure. We see a world that has realized we cannot achieve common and continued prosperity through blame, but only by aligning our minds and hearts and interests toward better solutions. We see a world thinking more clearly.

We want to cause people to think.

We believe if we are challenged to think and rethink, we will find better solutions for our unique situations and lead ourselves to the big improvements we want to make in our lives and organizations. We help our clients make it happen by leveraging our experience and technology, customizing their focused learning paths to best fit their needs.

  • Big goals

  • Belief in people & their ability to learn

  • Win-win, no compromises

  • Always being straight up

Jenrada exists to empower people and their organizations to reach further and achieve more than they ever thought possible.

 

Hi, I'm JonahLisa!

CEO & Chief Assumption Hacker – Jenrada

You can call me JonahLisa or Lisa Scheinkopf. I respond to both. My passion is helping people learn how to remove their barriers to achieving much more of what matters to them.

I was fortunate to have Dr Eliyahu Goldratt, the originator of Theory of Constraints (TOC), as my mentor for 25 years. A highlight of that time was working closely with him on the development of the TOC Thinking Process. My book, “Thinking for a Change: Putting the TOC Thinking Processes to Use,” was personally endorsed by Dr. Goldratt and has a 4.6/5 star customer rating on Amazon.

I earned my Masters in International Management at Thunderbird School of Global Management and was awarded the TOCICO Lifetime Achievement Award in 2018.

I've spent the last 30+ years helping leaders and teams and organizations make step change performance improvements.

And now I'm thrilled to make available what I've learned to you through Jenrada.

Schedule Free Discovery Call

The Jenn Scheinkopf Memorial Challenge

Lisa's daughter Jenn (the Jen in Jenrada) passed away on August 2, 2014. In 2024, to mark the 10th anniversary of her passing, Lisa launched The Jenn Scheinkopf Memorial Challenge. People from from every walk of life took part, spreading Jenn’s infectious smile around the world.

But why stop there? In the spirit of Jenn's continuing legacy, we've decided to keep the challenge going, year after year.  

Interested in joining this year's challenge? Click below.

Go To Jenn's Challenge

The Jenn Scheinkopf Memorial Challenge

Lisa's daughter Jenn (the Jen in Jenrada) passed away on August 2, 2014. In 2024, to mark the 10th anniversary of her passing, Lisa launched The Jenn Scheinkopf Memorial Challenge. People from from every walk of life took part, spreading Jenn’s infectious smile around the world.

But why stop there? In the spirit of Jenn's continuing legacy, we've decided to keep the challenge going, year after year.  

Interested in joining this year's challenge? Click below.

Go To Jenn's Challenge

Get results that make a difference,
without losing the meaning that drives you.