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Why I Care That TOC Implementations Sustain Sep 22, 2025

3 Minute Read

I’ve been thinking (and writing) a lot about what it takes to sustain TOC after the big breakthroughs have been achieved and after the implementation consultant has left.

“What to do about backsliding?” is the practical question. But there’s another, deeper question: Why does it matt...

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Feelings Aren't Just Fluff Jun 10, 2025

3.5 Minute Read

In the business world, we’re often taught to value logic over emotion. We make our case with data. We analyze, strategize, and rationalize. And when feelings come up—our own or others’—we’re quick to call them “soft stuff,” as if they don’t belong at the table.

But they do. Because...

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Cost World Throughput World Jun 05, 2025

3.5 minute read.

Recently, Sanjeev Gupta (one of my counterparts at tomorrow’s free Sustain The Change roundtable) reminded me of two phrases coined by Eli Goldratt oh so many years ago: Cost World and Throughput World. 

Cost-World Thinking

Cost-world thinking is like entering a high-stakes car r...

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Evaporating the Consultant’s Dilemma May 18, 2025

7 Minute Read

In October of last year, I was a speaker at the TOCICO conference in Bad Nauheim, Germany. I presented on what I call the Consultant’s Dilemma.   

This subject is highly relevant not just to TOC consultants, but to anyone who has hired or is considering hiring a consultant. After all...

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Emotion of the Inventor Feb 22, 2025

5 minute read...

When most people think about Theory of Constraints (TOC), they picture bottlenecks, throughput equations, operational metrics, process flow and logic diagrams. It’s easy to assume the key to unlocking organizational growth lies purely in the mechanics and the numbers. Yet, one of t...

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What Assumptions Will You Hack in 2025? Jan 05, 2025

5 minute read...

It’s that time of year—a time for reflecting on the past year, envisioning the changes we want in the coming year, planning how to turn them into reality, and making a commitment to ourselves to make it happen with New Year’s resolutions.

But the vast majority of people who set ...

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Five Years in the Fulfillment Zone Nov 11, 2024

5 minute read...

I had a work anniversary this past week! Though I didn’t actually realize it until LinkedIn reminded me!

But it wasn’t just any anniversary: it’s now been 5 years since I retired from my role as a Partner with Goldratt Consulting (GC) and established Jenrada LLC.

My decision to r...

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Feelings Aug 12, 2024

8 minute read...

We associate the phrase “thinking clearly“ with using our brains to “think logically”. 

Or in other words: intentionally assessing a situation to unearth what’s real and what isn’t, gaining clarity on the causes and effects, surfacing assumptions, testing hypotheses, using the inf...

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The Legacy of an Assumption Hacker Jul 02, 2024

6 minute read...

This year marks Jenrada’s 5th as a company. 

When it was time to give my new company a name, I was told that it should incorporate my target market and the business’s function. Names like “Scheinkopf Consulting” and “Scheinkopf TOC Educators”  and “TOC [fill-in-the-blank]” were at...

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Because, awareness. May 26, 2024

6 minute read...

A friend was telling me the other day that every quarter, all the staff in the not-for-profit company she works for are required to change their email signatures. They’re supposed to do this in order to incorporate the latest messaging designed by the marketing department.

Now I g...

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Did you follow the recipe? Mar 11, 2024

3 minute read...

I recently worked with a client who has a sales process that runs like a well oiled machine. Or at least, it did. 

They had spent years and years developing and honing their approach such that the results had become fairly predictable. They knew if they did A then B then C they wo...

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Consumption Assumption Feb 16, 2024

3.5 minute read...

Thanks to all for your patience as I focused on releasing Assumption Hacking Essentials. It was gratifying to get it completed, and even more gratifying to receive the positive feedback that I have so far! 

And now, welcome to today’s Assumption Hacker’s Advantage…

My husband D...

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